Monthly Archives: February 2012

Major Marketers Shift Ad Dollars to Google. Your Local Business Should Do the Same.

Are you familiar with those little text ads that appear on the top and on the side of Google’s search engine results page? You might be surprised to know that it’s through those ads – most often known as pay-per-click or PPC ads – that Google earns 97% of its revenues. And what were Google’s […]

Local Online Search: Ignore It at Your Own Peril

As a local business owner, it’s likely that you already have your own website. But what is that website doing for you, or more to the point, is your website generating a steady flow of leads – phone calls, emails and visits to your business – week in and week out? Are you taking advantage […]