Facebook changes the rules for business pages

The new Facebook business page design takes effect March 30, 2012

In case you did not know, Facebook has changed the rules for business pages using their platform. Beginning as a mandate on March 30, 2012, the entire premise has switched and now puts more control of those business pages in the hands of Facebook rather than the business. In fact these changes on first blush favor larger businesses that have the graphic resources and creative thinkers on staff to accommodate the design shifts.

Simply put Facebook no longer wants third party apps to be the default landing page, no longer wants those arrows pointing to their “like” button clogging up the look of the page. Rather they have designated a “COVER” page as the default landing page for everyone regardless if you’ve previously “liked” their page, and now want your business to have an enlarged photo – think 5X7 picture – at the top of your page to signal what your business page is all about, to illustrate the “personality” of your company, if you will.

There are additional changes that will impact the way your visitors will interact with your business pages, and while all the traditional FB features are still there, they are now in different locations. As is always the case when FB makes a change, some like it and others do not. The long range value of the new design is yet to be seen, however we would not be surprised to find FB tweaking these design changes over the next few weeks.

You can catch up on what FB themselves has to say about these design changes here https://www.facebook.com/marketing .

We try and keep up on all the rapid updates and upgrades not only on FB but on the entire web-based apps and marketing opportunities, so if you have a question about anything just drop us an email or call at the numbers above.