When It Comes to Online Marketing, You Have to Think Like Your Potential Customers and Clients. Here’s Why
Online marketing can be a tricky business, but if you master the human side of the process, everything else seems to fall into place. One of the most important things you can do to successfully market your firm online is to understand how your customers and clients think. Getting into their head and anticipating their concerns is one of the most effective ways to get them to take the next step.
Why is thinking like your potential clients the key to online marketing success?
It helps them feel a connection.
You know that moment and how special it can be – the exact moment you truly relate to someone and feel like they “get you.” It can be a powerful emotional experience and it always leaves an impression. This is the feeling you want to create for potential customers and clients. If they feel as if you get them, they are more likely to trust you and reach out to you when in need of your services.
According to a recent Harris Poll, nearly half of all consumers surveyed said they are influenced by product and service reviews on social media sites. People crave connections and they want to feel a connection before making a purchase or working with a professional. You can launch this connection by understanding their needs and relating to what they believe is important.
Knowing their needs enables you to provide the right product for them.
Unfortunately, too many marketing campaigns focus on virtually screaming the benefits of a product or service in a person’s face. You might think it helps to tell a potential client all you can do for him or her, but the truth is people only care about the few specific things they need. They want to talk about themselves and know you can fix whatever problem they are desperate to fix.
This is especially true when it comes to marketing a local business firm. Most of your potential customers and clients are in need of a product or service, have a trouble or stressed situations, or at least concerned about important issues in their lives. If your marketing message offers them comfort, it is more likely to be effective.
Thinking like your potential customers and client allows you to anticipate their future needs.
Best of all, when you put yourself in your potential customers’ and client’s shoes, it is easier to keep them coming back for more. Making a good impression means customers and clients will return to your business when they need the goods and services you provide. If their experience is positive and they feel related to, they are more likely to refer to you as “my favorite store”.
Looking for ways to get into your customers and client’s minds and figure out what they really want? Wish you knew how to turn this knowledge into a successful online marketing campaign? We can help. Give us a call today to learn more about building your most successful marketing campaign ever in 2014.