Category Archives: business

Website Design – New Features for Today’s Marketer

The Internet changes frequently and over time, has become more and more adept at helping the average person find the information needed to make important decisions. What does the online future hold and what should your business focus on in 2014 to make the most of your online marketing opportunities? Website Design    The Internet […]

Google Algorithms Updates and Your Company Website

Here is a fact worth noting… every business website is affected by recent Google algorithm updates. It started a few years back with one called Panda, which was followed by Penguin in 2012, and finally Hummingbird near the end of last year. The goal of each update was to enhance the user experience and ensure […]

Learn How The Internet Works!

The World Science Festival has produced a most interesting 3 minute video clearly illustrating the way in which the Internet works showing how your computer’s browser finds and puts those web pages on your monitor’s screen. According to their website… “The video lets you ride shotgun with a packet of data-one of trillions involved in […]

How much is a website?

We get the question all the time – “how much is a website?”. The answer is another question… ‘How long is a piece of string?” As our websites are customized for each client, designed to match needs, budgets and the styles of their particular industry, there is no one-size-fits-all website so there is no set […]

WEBSITE & INTERNET SECURITY – A NECESSITY IN TODAY’S DIGITAL WORLD!

It is a digital 21st century fact of life. Despite constant improvements in online security, websites are more likely than ever to be hacked. Across the board, website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites. And […]

How to know when you need a dedicated mobile website

The 2012 holiday season illustrates consumer trends that smart business owners will take notice of as well as act upon. • According to released data, Cyber Monday activity was 26% greater in 2012 that it was in 2011, indicating that more and more people are using the Internet in every part of their daily lives. […]

Facebook changes the rules for business pages

In case you did not know, Facebook has changed the rules for business pages using their platform. Beginning as a mandate on March 30, 2012, the entire premise has switched and now puts more control of those business pages in the hands of Facebook rather than the business. In fact these changes on first blush […]

Major Marketers Shift Ad Dollars to Google. Your Local Business Should Do the Same.

Are you familiar with those little text ads that appear on the top and on the side of Google’s search engine results page? You might be surprised to know that it’s through those ads – most often known as pay-per-click or PPC ads – that Google earns 97% of its revenues. And what were Google’s […]

Marketing your business – a continual process.

With the summer ending and the fall season in full swing it makes one think that for many businesses this is the make-the-year period, when last quarter sales can push profitability from the red to the black. Some rely on seasonal advertising, others on simply the time of year to goose sales up. However for many smart marketers,  building […]

“… leave a message at the tone”

“… leave a message at the tone” may be sufficient for your home or personal cell, but is it the same in a local business or professional situation? You work hard to develop new customers, to get them to call in to your business. Do new clients and customers calling in to your business for […]