Category Archives: mobile marketing

The State of Mobile Technology: Are Desktop Computers Obsolete?     

According to a recent PEW RESEARCH CENTER report* almost 66% of Americans own a smartphone. More importantly almost 20% of Americans rely on a smartphone exclusively for accessing the internet. These trends are expected to continue growing. So what does this information mean regarding the desktop computer? According to a January 2015 IDC press release*…“Portable […]

Website Design – New Features for Today’s Marketer

The Internet changes frequently and over time, has become more and more adept at helping the average person find the information needed to make important decisions. What does the online future hold and what should your business focus on in 2014 to make the most of your online marketing opportunities? Website Design    The Internet […]

Learn How The Internet Works!

The World Science Festival has produced a most interesting 3 minute video clearly illustrating the way in which the Internet works showing how your computer’s browser finds and puts those web pages on your monitor’s screen. According to their website… “The video lets you ride shotgun with a packet of data-one of trillions involved in […]

WEBSITE & INTERNET SECURITY – A NECESSITY IN TODAY’S DIGITAL WORLD!

It is a digital 21st century fact of life. Despite constant improvements in online security, websites are more likely than ever to be hacked. Across the board, website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites. And […]

How to know when you need a dedicated mobile website

The 2012 holiday season illustrates consumer trends that smart business owners will take notice of as well as act upon. • According to released data, Cyber Monday activity was 26% greater in 2012 that it was in 2011, indicating that more and more people are using the Internet in every part of their daily lives. […]

Major Marketers Shift Ad Dollars to Google. Your Local Business Should Do the Same.

Are you familiar with those little text ads that appear on the top and on the side of Google’s search engine results page? You might be surprised to know that it’s through those ads – most often known as pay-per-click or PPC ads – that Google earns 97% of its revenues. And what were Google’s […]

Search Engine and Mobile Advertising Show Continued Growth

Yahoo/Bing Combo Demonstrates ROI Strength It’s never easy to keep up with all the changes that take place in the digital marketing industry, but a new research report by technology firms Efficient Frontier and Context Optional (both of which will soon be acquired by Adobe) sheds some new light on the state of the industry […]