Tag Archives: local business

The State of Mobile Technology: Are Desktop Computers Obsolete?     

According to a recent PEW RESEARCH CENTER report* almost 66% of Americans own a smartphone. More importantly almost 20% of Americans rely on a smartphone exclusively for accessing the internet. These trends are expected to continue growing. So what does this information mean regarding the desktop computer? According to a January 2015 IDC press release*…“Portable […]

How to Create a Strong, Professional Online Presence for Your Business

These days most local businesses have a website. One important marketing goal of a business should be to build a strong online presence that conveys a professional message and supports your company’s mission. Unfortunately, if a website is your only presence, you are missing out on a lot of great marketing opportunities. What are the […]

Why You Have to Think Like Your Potential Customers and Clients.

When It Comes to Online Marketing, You Have to Think Like Your Potential Customers and Clients. Here’s Why  Online marketing can be a tricky business, but if you master the human side of the process, everything else seems to fall into place. One of the most important things you can do to successfully market your […]

Website Design – New Features for Today’s Marketer

The Internet changes frequently and over time, has become more and more adept at helping the average person find the information needed to make important decisions. What does the online future hold and what should your business focus on in 2014 to make the most of your online marketing opportunities? Website Design    The Internet […]

Learn How The Internet Works!

The World Science Festival has produced a most interesting 3 minute video clearly illustrating the way in which the Internet works showing how your computer’s browser finds and puts those web pages on your monitor’s screen. According to their website… “The video lets you ride shotgun with a packet of data-one of trillions involved in […]

How much is a website?

We get the question all the time – “how much is a website?”. The answer is another question… ‘How long is a piece of string?” As our websites are customized for each client, designed to match needs, budgets and the styles of their particular industry, there is no one-size-fits-all website so there is no set […]

WEBSITE & INTERNET SECURITY – A NECESSITY IN TODAY’S DIGITAL WORLD!

It is a digital 21st century fact of life. Despite constant improvements in online security, websites are more likely than ever to be hacked. Across the board, website hacking incidents have increased for sites of all sizes. Mega sites and even some USA government sites have recently been hacked as well as small business websites. And […]

How to know when you need a dedicated mobile website

The 2012 holiday season illustrates consumer trends that smart business owners will take notice of as well as act upon. • According to released data, Cyber Monday activity was 26% greater in 2012 that it was in 2011, indicating that more and more people are using the Internet in every part of their daily lives. […]

Facebook changes the rules for business pages

In case you did not know, Facebook has changed the rules for business pages using their platform. Beginning as a mandate on March 30, 2012, the entire premise has switched and now puts more control of those business pages in the hands of Facebook rather than the business. In fact these changes on first blush […]

Major Marketers Shift Ad Dollars to Google. Your Local Business Should Do the Same.

Are you familiar with those little text ads that appear on the top and on the side of Google’s search engine results page? You might be surprised to know that it’s through those ads – most often known as pay-per-click or PPC ads – that Google earns 97% of its revenues. And what were Google’s […]